For Founders

You have the idea. I'll help make sure the medicine behind it holds up.

Clinical & Scientific Advisor for women's-health founders — helping early-stage teams turn ideas into clinically credible, evidence-led products, from first concept through investor scrutiny and scale.

Support at every stage

Idea / Pre-MVP

Get the foundations right

  • Evidence landscape review
  • Clinical feasibility of the concept
  • Early product/questionnaire shape
Building MVP

Build the logic properly

  • Clinical decision logic & thresholds
  • Questionnaires and red-flag pathways
  • User journey & claims review
Pre-Launch

De-risk before you ship

  • Clinical content audit
  • Safety and red-flag review
  • Evidence-base sign-off
Growing

Scale with credibility

  • Fractional clinical advisory
  • Research & publication strategy
  • Investor / partner clinical questions
Building a women's-health product?

Get an independent clinical review before your next stage of development.

I'll review your concept, product, or MVP and identify clinical blind spots, safety and red-flag issues, unsupported claims, evidence gaps, and opportunities to strengthen clinical credibility — before you build the wrong thing, not after.

Clinical Product Audit
£395 · fixed fee
  • Pre-call review of your MVP, prototype, questionnaire, user journey, or concept
  • Assessment of clinical accuracy and evidence base
  • Review of clinical logic, claims, and recommendations
  • Identification of safety risks, red flags, and clinical blind spots
  • 75–90 minute consultation with you or your product team
  • Concise written action summary afterwards, prioritised by severity

Typical turnaround: 1–2 weeks from kickoff. Scope covers review and recommendations — ongoing implementation, regulatory filing support, and product design work can be scoped separately as next steps.

Recent engagements

Preconception Platform

Josie — Preconception health assessment

Challenge

Translating a large amount of reproductive-health information into a working digital assessment — deciding what to ask, what different answers might indicate, and what recommendations should follow — rather than a questionnaire bolted onto generic advice.

My role

Developed the clinical logic behind the assessment: mapped responses → clinical signals → interpretation and scoring → prioritisation → next steps. Built traffic-light risk stratification with clinical override rules so critical answers weren't diluted by an overall score, refined questionnaire wording around menstrual/ovulatory patterns and reproductive history, and grounded recommendations in current guidance — including when to flag professional assessment rather than lifestyle advice alone.

Outcome

Moved the assessment from a set of questions to a structured clinical decision framework, with a developer-ready logic structure the team could build directly from.

Visit Josie →
Fertility / Preconception

Hera Conceive — Early-stage MVP scoping

Challenge

Deciding what an early-stage preconception/fertility MVP should actually contain, across a wide range of possible features spanning clinically established interventions and more holistic, wellbeing-based content — while staying credible and evidence-led.

My role

Joined as Medical & Scientific Advisor from early development. Reviewed the emerging product concept, advised on which areas belonged in the core clinical offering versus supplementary content, assessed the evidence behind proposed features, and advised on how areas with limited evidence should be framed so they weren't presented as equivalent to established guidance.

Outcome

Established a clearer line between the clinically grounded core product and optional wellbeing elements, informed what got prioritised in the MVP, and brought clinical considerations into the product conversation from early development rather than as a final-stage check.

Pregnancy Loss Support

Sibyl — Clinical content review

Challenge

A substantial content library supporting people through miscarriage and less commonly understood forms of pregnancy loss (ectopic, molar, vanishing twin, TFMR) needed specialist review — accurate and evidence-based, but also sensitive to people navigating loss in real time.

My role

Reviewed 20+ medical and educational articles across different forms of pregnancy loss, checking claims, terminology and recommendations against current evidence and guidance. Identified where content needed more clinical context or safety-netting, and helped translate complex information into accessible language without losing accuracy — reviewing not just for correctness but for how it would land with someone experiencing loss.

Outcome

Strengthened accuracy and consistency across the platform's pregnancy-loss content, ensured less commonly understood experiences were represented properly rather than folded into generic miscarriage information, and the role expanded into ongoing clinical input on structured post-loss support.

Visit Sibyl →

A clear path, whatever stage you're at

Most founders start with a free fit call or the Audit, then move into a larger sprint or ongoing advisory once we know where the real gaps are.

Free
15-min founder
fit call
£395
Clinical Product
Audit
£750–£1,500+
Evidence &
Clinical Sprint
£1,000–£2,000+/mo
Fractional Clinical
Advisor

Not sure what you need? Let's talk it through.

A free 15-minute call is enough to work out whether the Audit, a bigger sprint, or something else entirely is the right next step for where you are.

Book a free fit call